Are YOU Tough Enough? The “Tough Enough to Wear Pink” initiative has inspired Cowboys, Cowgirls, retailers and manufacturers and rodeos nationwide to raise awareness and record breaking amounts of money for breast cancer research. Cowboys and Cowgirls have proved they are “Tough Enough to Wear Pink” why not their horses? Tough Enough Equine products have been created to bring fashion to the ranch and arena while raising money to support breast cancer awareness. Ten percent of income from Tough Enough Equine products will go to the western industry’s Tough Enough to Wear Pink campaign. While not always pink, the products selected will be driven by quality, will be fashion forward and will undoubtedly be a conversation piece!